The Veterinary Practice Domain Name Do’s & Don’ts

author

Jack Peploe
Veterinary IT Expert
February 14, 2022

Topics

People associate and recognise the primary method with your veterinary practice. The link between your practice name and domain name is strongly intertwined. Therefore, you always want to ensure that you put your best foot forward by creating a domain name that will benefit your business's integrity.

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Ensure that your domain name expands your reach, improves your brand, and makes a positive first impression on your clients by avoiding these costly pitfalls.

The Do’s

1.    Domain Name Must Be Under Your Name

For the sake of simplicity, many users defer domain registration to their web hosting provider, marketing consultant, or website management team. They only want to focus on their website, create high-quality content, and build traffic, reputation, and sales. Third parties have used this unsophisticated approach, particularly in domain name registrations and purchases.

The importance of domains cannot get overstated. However, third parties can register domain names even though the domain owner has paid for them. Or, even worse, a third party registers the name of an unsuspecting company. This type of registration raises fundamental questions about its legitimacy. So if a third party registers it, the company has no say in how it gets used. For too many people, the dreadful day of disaster is a reality. Many people only realised the importance of a domain name when facing such issues.

Even if the third party can transfer the domain to your name, you may get charged. They recognise that without a domain name, your business is essentially over. The repurchase of a company's domain name for tens of thousands of pounds has happened before. If a business fails, this might lead to even more issues. For example, you'd have to show that the domain name is indeed yours and not a corporate asset.

 

2.    Importance of Utilising Relevant Keywords in the Domain Name

Many creative brand names have gotten created over the years, some of which can become household names. However, when someone visits your website, they need to know what you offer and potentially even know your location. When it comes to branding your firm, adding a location or a business keyword to your brand's name could make all the difference.

Local, global, or even just a retailer in the domain name can significantly impact a brand's online presence. We've learned throughout the years that Internet users have a short attention span. They won't stick around if they aren't clear on what you do, where you are, and what you have to offer. A more user-friendly URL where you can see all you can get will simply be the next one checked out. Adding a location or business term to your URL is simple, but it may be beneficial.

The Don’ts

1.    The Use of Unnecessary Characters in Your Domain Name

Generally speaking, less is more in terms of a domain name. Users are more likely to locate you if you have a shorter name because it is easier to remember and type than longer ones. It is also easier to stand out from the crowd when there is less to read.

2.    Your Extension Name is Crucial

After you register your domain name, you'll be inundated with offers to acquire various domain extensions, such as “net,” “co,” “biz,” “store,” and others. That isn't necessary for the majority of small enterprises. When it comes to patenting something or protecting a trademark, it is critical to consider potential expansions. If you believe a competitor could be interested in the .net version of your domain name, for example, you should consider registering it before them.

3.    Why Your Domain Name Should Remain Original

Selecting a domain name is critical for your business and protecting your family name. You have the option of choosing one or more domain names for your website. We recommend that your website have at least three domain names, each of which should include keywords related to your products and services for search engines. This option will improve your search engine visibility and chances.

If the name is sufficiently similar to another company's trademark, even available domains may be subject to legal action.

4.    Don’t Overlook Your Expiry Date

A long-term expiration date should be considered when purchasing a company domain name. Anything between five and ten years in the future should get considered. This attention to detail eliminates the need to renew the domain name for the foreseeable future. As a result, you'll be able to give your company your whole attention. Those who purchased and renewed domain names previously may be perplexed as to the cause of the current uproar. The problem is that many people have let their domain names expire by mistake. Once they're gone, you'll have to buy them back at exorbitantly high costs! (That’s even if you can purchase the domain at all.)

It's quite simple to pay for a domain name until you change your bank, account number, or your card expires. Having the option to renew your domain name automatically is a great convenience.

However, you will delete the domain name if the hosting/domain company cannot deduct the payments. Many of us get bombarded with emails daily, and it's not uncommon for these reminders to get lost in the shuffle. Either add an annual review of all domain names and their expiry dates to your checklist or take a long-term registration approach of anything up to ten years to your domain name management plan. In the end, those who have several domain names in multiple domain accounts become doomed to fail because of their bad records. Avoid falling victim to its snare.

Conclusion

Poor domain management continues to be a problem for businesses worldwide. A company's financial health and reputation can suffer if it does not have a clear corporate plan or grasp domain management procedures. There are six actions outlined in the document above that may be used to assist firms in streamlining and improving their internal processes while also lowering any associated risks to your veterinary practice.

Veterinary IT

Veterinary IT is the United Kingdom’s first IT support company entirely dedicated to veterinary practices. Their services revolve around the technological systems that vets should have, network security, how to choose software, and some less technical company development and industry news.

Ultimately, many different apps provide opportunities for the veterinary industry to consider the care and conviction owners hold toward their pets. Using these apps to communicate with clients helps you engage with them completely differently and creates a bond of trust and authority that will serve your business well.

Book a FREE 15 minute consultation with veterinary IT expert Jack Peploe